NEWS

Betti Proietti, professor at the “Accademia di Costume e Moda” in Rome and fashion designer.

Could you please describe us the basic trends in the beachwear for the near future?

A great interest in macro and micro prints, even mixed together in a game of contrast to get a great effect, is expected for the near future of the beachwear. Nature inspired themes are interpreted in a renewed and modern way with refined solutions: negatives of sea and floral patterns, flashes of cyber lights and animalier effect, bold colour combinations in pop version, a tangle of stripes with clear graphic cuts smoothed by soft colours, characterize  prints on shiny and lycra fabrics. The concept of “ Beach shaping” confirms the research of shaping materials, a must for underwear at the beginning, it is now affecting the beachwear business reviewed with a fashion effect. Plain swimsuits in dusty, sometimes polished colours customized through glitters and metallic applications, free inspired embroideries, always exclusive, with an handmade flavour confirming the inimitable tradition of the made in Italy.

Is the consumer’s attitude towards a swimwear purchase actually changed?

The ability of choosing represents the real novelty of the final consumers when buying a swimwear. Today, women look for an item which fits their needs at the best, which shows a very a perfect fit, both from taste and budget point of view. Consumers require attention, care and professionalism during purchasing, they buy only if they are really convinced and if the relation quality-price is actually rewarding. Due to the enormous availability of products on the market, it’s necessary to propose designed, customized and complete collections. A modern style and innovative fabrics make the purchase unique and really satisfying.

What is the clout of the fabric choice when creating a swimwear? How important is the European fabric?

The choice of a fabric is absolutely fundamental when designing a swimwear; the creative proposal of a collection starts from there. A totally “free”  moment of style, when everything is possible and allowed; the use of a certain material rather than others allows to differentiate the collection, to create unusual garments which can result perfect to carry out an innovative idea for a swimwear. As a matter of fact many European companies of long tradition are investing most part of their resources in research and development of high technology materials to achieve very good results in terms of lightness, elasticity and comfort ensuring us to design cutting edge collections with a great creative content.