NEWS

Interview with  Mr. Carlo Pezzotta, lawyer and administrator of DEL, Stress Group, leading company from Como in the production of swimwear collections for brands such as Domani, DJ and Atlantique.
1. Considered the present economic turbulence, the international tradeshow panorama is going through a structural change, nevertheless the gap between organizers and exhibitors is still  wide. Your company exhibited at Mode City till a few years ago. Why have you abandoned this idea?
We did not feel either protected or guaranteed. We left this exhibition three years ago because on the ground of  very high costs, the feed back was very poor. Besides, our last edition, we were located a few metres from a Chinese exhibitor which sold for a few dollars and next to the sexy toys area. The excellence of the beachwear belongs to Italy and not only in terms of fabrics, cut and wearability, therefore it’s absurd to Paris to meet customers. We have just been back from Mare D’Amare which, beyond all expectations, was quite satisfying and gave us the opportunity to meet also customers from abroad. Our main goal is to go on promoting an Italian tradeshow and now it’s time to increase the speed. In Florence the relationship between company and organizer is direct, no distance, in Paris the gap has always been unfillable.
2. Could you outline the present situation of the Italian beachwear sector and trace a near possible scenario? 

The beachwear sector has not been severely affected by the economic crisis. In our case, rather, very little as our product belongs to a high-end market level entirely made in Italy with Italian fabrics (from Ratti, Mantero, Erika). The secret is really there: quality of raw material and accessories, innovation and creativity.

3. MarediModa IntimodiModa is an upwards specialized tradeshow where only European brands may exhibit to protect creativity and transparency. Do you think that this formula is also valid for the future?

I know MarediModa very well, it’s a tradeshow which I appreciate a lot, it’s nice and based upon reality, where the protagonist are selected if compared to other organizations which are more interested in profits than in service. Tomorrow tradeshows should look like MarediModa. They should be ethic, responsible and protect the exhibitors.