NEWS

What is the main reason behind your decision to visit the MarediModa Preview in Munich?
We have attended the MarediModa Preview in Munich for many years now and we feel that it is well organised and very useful. Thanks to the excellent timing of the event, we can start to work in advance on our collection to arrive at the Cannes Trade Fair with a project based on the colour cards chosen at Munich. The fair is also very useful for fabric producers who, having received client requests in Munich, can still change their collections to fit their needs.

How is the beachwear market in Hungary divided between high quality European production and imports from the Far East?   
In the current economic climate the beachwear market in Hungary is quite clearly divided in two. On the one hand price is all important, and on the other there is the search for exclusive, high quality, fashionable products. The first segment is dominated by products from the Far East, sold in markets, hypermarkets and Chinese-run shops. In the other segment there are many Hungarian producers who produce high quality beachwear, the multinational companies and the well-known brands (including Far Eastern production). The creations of this segment are found in the shopping centres and exclusive stores. The Hungarian market, not being very extensive, has above all found an outlet in the increasingly important export sector.

Over the years has the Munich fair made dealings and contacts that are useful to your business easier?
Even though there are fewer exhibitors at the MarediModa Preview in Munich compared to Cannes, the number of important contacts for us grows year by year and today the majority of our most important suppliers come to Munich. This helps our work in terms of planning the new collections.

Do you think that the Eastern European textile market has found an important reference point for business at the MarediModa Preview in Munich?
Yes. We believe that MarediModa Preview in Munich is very important for the beachwear producers of Eastern Europe and Germany. Not only because this market is helped by the logistical location of the event, but also because as it takes place in October it allows us to work efficiently and sets the stage for the rest of the working season.

Munich 2008 has just finished. What are your impressions of the development of the textile market? In what direction is it heading?
Today there is a trend towards smaller ranges in the European market. The main innovation in the last years is digital printing which also makes it possible to produce a medium quality print. In Munich there are many companies that have designs in their presentations that have been created with the latest digital printer and that can easily be changed according to the client’s needs.

October 2008