13 January 2018

Immagine Italia, the underwear trade show

The 11th edition of Immagine Italia & Co, the trade show dedicated to the Underwear collections, will be held at the Fortezza da Basso in Florence from 3th to 5th. Over 200 Italian and foreign brands, from the leading ones to start-ups and R&D, will be the protagonists of the show. None can either miss the date with the fashion shows scheduled on the first three days which will trace the creative inputs for Autumn/Winter 2018/2019. This 2018 edition confirms the presence of the prestigious Gala Stars promoted by Linea Intima.
Despite the recent suffering of the industry, the figures of 2017, reported by the Florentine trade show are positive: they confirm the good results achieved by the Eu export, Russia, Asia and Middle East show a double figure growth, whilst the US market is TAKING small steps. This encouraging  picture seems to leave behind the terrible downsizing caused by low-cost retailers.