20 September 2017

MarediModa presents beachwear, intimate apparel, athleisure and accessories trends for the summer 2019

S/S trends 2019 which will be presented in Cannes, on the occasion of the 16th edition of MarediModa, are the result of a constant and meticulous work. The featured themes come from an “ exploratory survey” drawn up by the MarediModa Trend Board, which has involved Mr. David Shah, trend setter and publisher of View Magazine, Mrs Anne Marie Commandeur from the Stijlinstituut in Amsterdam, leading personality in the world of trend forecasting and the style bureaux of the MarediModa member companies, a one-of-a-kind assembly which played and important role throughout the first stage of the works.

Trends will be fully unveiled during the next edition of MarediModa scheduled on 7-8-9 November at the Palais des Festivals in Cannes.

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A large multimedia trend forum area will exhibit a variety of accessories and fabrics supplied by MarediModa exhibitors selected in accordance with following trends:

Exploring the new

without leaving the past

Swimwear

Ad hoc

Modern-day, high-speed life is making individuals more mobile, so there is demand for adaptability and flexibility in clothing solutions just as in other areas. Clothing needs to partner and work with the wearer in all situations. To design for each, versatile individual we need open-source inputs so that consumers and manufacturers can collaborate to create: design should not be an isolated part of a process. Collaboration is needed that takes into account sources, resources and selling stories in a fluid, integrated creation process.

 

Swimwear

Next Nature

This is the ‘Antropocene’ era, the informal geological epoch that began when human activities first had a global impact on the Earth. The nature of the planet now encompasses the urban environment and manmade systems of farming and mining, it considers the exhaustion of resources that humans have supported. What is the future geology of this unstable marriage? Designers use technology to envisage and explore positive merges and aesthetics that embody new manmade and natural hybrids. They develop solutions to respect and spare our planet by reinventing the very definition of the word nature.

 

Swimwear

Artful

A radically new way to think about art is to forget about the end point: view it as an on-going process, a celebration of human gesture and artisanship, an ever changing collage of cultural and art heritage. There is a joyful playfulness in taking a myriad of influences and mixing mashing and colliding them. As people move across the planet their heritages and cultural roots become more complicated and serve as a radical starting point for innovation - hybrid new aesthetics can form that resonate with today and tomorrow.

 

Swimwear

Into the cloud

When we challenge and push the borders between reality and virtual reality, we start to explore the uncharted territory of phygital fashion (the mix of digital and physical). This wonder-world is full of exciting freedoms, radically new aesthetics and disruptive technologies. Designers are operating at the borders between creative human gesture, machine robotics and computer algorithms to explore shape and function. New creative coding could create garments with bespoke smart solutions. What emotionally engaging and immersive realities could be devised with some clever inputs and experimental freedom?

 

Intimate Apparel 

Active Reactive

In the 21st century the whole person is placed firmly centre stage as consumers strive to take health and wellness into their own hands, proactively pursuing happiness, vitality and longevity. The body’s potential in the realms of both beauty and performance is maximized to improve quality of life. Digital-only tailoring processes allow designers to construct body-conscious solutions for personalized garments, moving towards a future in which 3D printers can produce completely bespoke pieces. Research into fibres and fabrics will provide ever-more body enhancing garments.

 

Intimate Apparel

Dress up life

In a world full of uncertainty and change there is an eagerness to escape, to be transported to other worlds, to places that never existed or that are foreseen in an idyllic, other future. The pressure to conform drives a wish to celebrate eccentricities, gender and individuality. Historical references provide anchor points from which leaps of creativity can be made using colour and carefree joy as the vehicles. We blend luxury, glamour and sustainability, recycling one-off pieces to make demi-couture garments that celebrate artisanship and design skill.

 

Exhibitors