07 June 2017

The US market: one of the main objectives of MarediModa. Between research and potential partners.

MarediModa has scheduled an exploratory on purpose mission to the Swim Collective (Huntington Beach 11 and 12 July) and Active Collective the week after, in the aim of exploring  in depth the possibility of new partnerships with leading American trade shows, so as to confirm the importance of the US market for MarediModa. This is not only an occasion to visit the most important beachwear fashion brands, more and more interested in the Cannes trade show, but also a way to enhance and explore deeply, with Active Collective, the trend of  Athleisure, essential for MarediModa now and in the future. Swim Collective, in its the seventh edition, shows an undoubted appeal for the most important American buyers (for example: Nordstrom, Target, Neiman Marcus, Diane's Beachwear, Molly Browns, Revolve, Scheels, Flying Point and South Beach Swimwear) and its appeal is growing vertically. The potential of Active Collective is unique in its kind; it rides the long-wave of informal sportswear which  suits perfectly to the Cannes exhibitors both for their product typology, creativity and technology. The relationship between MarediModa and the United States is not new, it comes up every year thanks to the support of SMI and ICE which allows MarediModa to invite some of the most important buyers from the stars and stripes market.