NEWS

INTERVIEWS ARCHIVE

The 8^th edition of MarediModa | IntimodiModa got to an end with plenty of positive indicators, both in terms of turnout and for the quality of buyers present at Cannes. How could experts judge  such a response in this historical moment?
It 's definitely a good sign. Different aspects confirm this. 
A general aspect.
Recession is over, crisis is starting now. It’s not a joke but a  real expression of the economic situation. Nevertheless, we are now aware of what we have to face to.

An aspect concerning this business sector.
Last year, people preferred not to move, save money and energy to stand at the window and see what was really going on. Today they are conscious that of  the great difficulty presented by a  2009 extremely heavy but trust in the recovery and they know very well that if they want to play a key role they have to focus upon investment, research and innovation. This is the only way to face it and overcome it.

An aspect concerning our exhibition.
Which represents the specialized sector  event par excellence. It is not only an exhibition but a laboratory of culture, technology, trends with only two extremely focused objectives: swimwear and underwear fashion  achieved through a selected and exclusively made in Europe context. It’s the exact container for the above mentioned factors. This, in my opinion, is the reason of the great success of MarediModa 2009.

Analysing the opinions of exhibitors and visitors, it’s clear  that the Cannes exhibition is winning thanks to its specialization for high market levels and for its mission as ambassador of the European textile quality in swimwear and underwear. Do you believe that this represents the future for the textile international fairs?
Not necessarily. Specialized and niche exhibitions, as it’s ours, can be as successful as the general ones.
What’s important is to have clear in mind who you want to focus on and who you want to support.
We have chosen a sort of  very specialized and protected fair. This is possible because our show is the expression of a group of European producers who have a very clear and univocal vision of their raison d'être and therefore we are well aware that we must turn our mission towards the full satisfaction of our customers’ needs.  We oppose the product standardization  and we are looking for research and innovation targeted  to the high and medium segment of the business.
This is possible thanks to the fact that our fair hasn’t got the  problem of doing business to survive but  its main objective is to assist exhibitors and visitors to make business together.  Apparently this could sound trivial but it’s great and fundamental.

Could you anticipate even in broad terms what you are  preparing for the next edition?
The precise interpretation of our exhibitors’ and visitors’ needs is a must for us.
We are attentively taking into consideration all issues in order to introduce every innovation which can help to face the important changes of a future in evolution wiith all the strength, passion and enthusiasm that our business deserves.