BEACHFABRICTRENDS, 9th edition in Cannes @MarediModa

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From stores’ top-selling items to the strongest themes of the 2019 collections, then to previews of the fabric and print trends for Summer 2020: Francesca Spinetta, Intima Media Group’s Editorial Director, traces the path of tomorrow’s trends as they take shape today, building a panoramic vision of the swimwear landscape that’s essential to merchandising decisions. Animal print is reborn, black is back, blue is true, fluo is hot…But what will be the “revelation” color for 2020?  And not to be overlooked: the Resortwear phenomenon, the Sustainability factor and the new Athleisure, all presenting their unique challenges and opportunities.

MarediModa Cannes, 7 novembre, ore 14.30