Maredamare 2019 July 20-22 - Florence: Twelfth edition previews and novelties

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Maredamare 2019 July 20-22 – Florence: Twelfth edition previews and novelties.

The twelfth edition of Maredamare, the Italian fair of beachwear, will be held from 20 to 22 July, as always at the Fortezza da Basso in Florence.

The protagonists are the Summer 2020 collections, previewed by the most renowned specialized brands of the sector, the international ones, and a selection of small and innovative research fashion houses.

A perfect and qualified proposal that every year makes this event essential not just for professionals, but rather for buyers from the entire international fashion sector. Noteworthy is, a few weeks after the registrations opening, the participation of global brands such as Puma beachwear, Michael Kors, Polo Ralph Lauren, MaxMara, Blumarine and Tommy Hilfiger, as well as the sector brands Marie Jo, Lise Charmel, Chantelle, Luli Fama Miami, Gottex and Sunflair.

Information and training workshops, dedicated presentations and above all a first-class fashion show calendar are on the agenda: collective and personal fashion shows, 2021 fabric preview with MarediModa and space for the young designers of The Link contest.