S/S 2020 Trends

SWIMWEAR

PARADISE FOUND

In today’s technology driven environment, we long for sensory

stimulation. Technology helps us explore new worlds, giving us a

taste of paradise. In this new Garden of Eden, fashion offers digitally

inspired, sensitive, sensual, wearable garments. Swimwear entertains,

evokes escapism, and reveals digitally generated patterns alongside

shades blurring boundaries between real and illusory. Data-inspired

patterns are simultaneously dynamic, energetic and glamorous.

ACTIVISM

In today’s technology driven environment, we long for sensory

stimulation. Technology helps us explore new worlds, giving us a

taste of paradise. In this new Garden of Eden, fashion offers digitally

inspired, sensitive, sensual, wearable garments. Swimwear entertains,

evokes escapism, and reveals digitally generated patterns alongside

shades blurring boundaries between real and illusory. Data-inspired

patterns are simultaneously dynamic, energetic and glamorous.

DECO LUX

Opulence personifi ed. Bursting with provenance while addressing

desire for decorative, meaningful beauty and elegance. Swimwear

on a mission to raise awareness and appreciation of historic art

movements and painstaking craft techniques. Inspired by Art Deco,

a 1920s decorative arts and architecture movement, this theme sees

swim fashion express a desire for exclusivity, exuberance and masterly

expertise.

ICONIC

Normality and longevity outdo fast fashion looks and instead call for

archetypal, iconic maritime themes. Real, honest and straightforward

aesthetics dominate the search for the perfect swimsuit. Classic

favourites are improved, popular basics upgraded and new efforts put

into optimum comfort, durable fi t and streamlined silhouettes for a

bespoke look. A slight vintage spirit and a 1950s freshness translates

into a fresh and bold design with new performance features.

INTIMATE APPAREL

SANCTUARY

With our hyperconnected, distracted lifestyles, we search for the

quiet, contemplation and self-actualisation. Yoga, dance and

meditation have increasing appeal. For intimate apparel, this means

reassessing values, pursuing a subtle, essential aesthetic, stripping

back decoration and complication to reveal calm design in a sensitive

colour and material palette.

BLOOM

Flowers trigger emotions and generate that sense of connection we

yearn for. Their perpetual romance manifests itself in contemporary

intimate fashion, addressing the desire for beauty, embellishment

and self-adornment. There is a need for timeless charm and patterns

with longevity, with a touch of antiquity in a contemporary translation.

Blooms touch the soul and heart. Traditional florals stay classic and

true to their original form, but can also be reimagined to gain new

relevance.

ATHLEISURE

Tough, fit and ready for adventure. Loose yourself in sports, leisure

and outdoor activities in natural and urban environments. Advances

in performance-enhancing textile technology increase interest in the

leisure and lifestyle sectors. High-performance fabrics are now super

soft to the touch with enhanced flexibility to suit 24-hour use. Athletic

performance looks for daily use are protective and versatile for indoor,

outdoor, under and upper-wear..